An eclectic line of jewellery that juxtaposes contrasting elements to deliver luxury fashion jewellery. The brand aesthetic is bohemian-classic, which strikes a balance between the feminine, romantic and individualistic and the classic. While being mindful of trends it does not necessarily conform to them. At the heart of the brand lies an infused mission to empower women.
Founder and designer, Alexandra Streza, is a strong advocate for freedom of expression.
“I firmly believe style should be unrestricted. It is personal. Who says you can’t mix gold with silver? Lx Design encourages self expression by providing versatile pieces that allow you to create the rules.”
A bit has changed from the early kindergarten days when Alexandra began stringing necklaces with plastic beads. Today her jewellery line features quality chains, feathers, crystals, fresh water pearls and semi precious stones.
The discovery of a newly opened, local bead-store fueled her natural desire to create. Alexandra began experimenting and taught herself wire-work using her father’s pliers, that she found in the garage. At the age of 15, she started part-time waitressing and the money earned there was spent on buying more supplies.
“I wore my handmade pieces to work and they received great feedback from the public. People would literally buy the jewellery off me.”
In the process of discovering herself, Alexandra developed an even stronger interest in fashion.
“I discovered that jewellery is more than just a creative process. A finished piece can completely transform an outfit and it is a great way for updating one’s look.”
Alexandra has established a worldwide following on digital mediums like Facebook, Instagram and her blog where she communicates with readers, as she would to friends, sharing personal glimpses of her lifestyle in and amongst brand communications.
Alexandra is passionate about empowering women and writes:
“I share with you aspects of my style not to create restrictions or imply that there is a right way, but to inspire you to be “who” and “what” you want to be.
Read more on her style philosophy here.